The “WANTED” campaign positions Cosmoprof Asia 2026 as the gathering place for industry professionals and experts redefining the future of beauty. Inspired by the familiar visual language of a wanted notice, the campaign transforms a universally recognisable cue into a bold invitation to discover the people and ideas driving the future of beauty industry’s evolution. Built around three creative pillars, the campaign reflects key movements transforming the next chapter of the beauty industry: Rule-Breakers, Innovators, and Fragrance Addicts.
